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Press Kit
Last updated May 19, 2026

A life tracker that turns your year into one grid.

I'm Eusebiu. I built loggd.life by myself, with no investors. Below you'll find my story, my real numbers, photos, videos and everything you need to write about it — or grab it all in one zip.

Download press kit (.zip) Email the founder

The story

I started loggd.life in November 2025. I'd been tracking my habits and goals in Notion. It worked, but it felt like writing a long document every day. Boring. Lonely.

I wanted something more fun. Something with a community. Something where I could see my whole year on one screen — a colorful grid that fills up as I check things off. And something with points, levels and streaks, so it would feel more like a game than a chore.

I launched the website on December 10, 2025, and the iPhone app on April 1, 2026. Android is coming in mid-June 2026. I share everything as I build — every signup, every euro of revenue, every mistake, every bad review — on Threads, every single day.

"Notion felt like writing a document. I wanted to see my life as a grid I could fight for."
— me, when someone asked why I built it

Stories worth telling

Click any story for the full version. They all really happened.

★ → 4.7

From a 1-star review to a 4.7-star average

My very first App Store review was one star. It hit me harder than I expected. I kept shipping anyway — and the good reviews started showing up.
When I launched the iPhone app on April 1, 2026, my very first App Store review was one star. I won't pretend that didn't sting — I had spent months on the launch. I screenshot it, posted it on Threads, and kept building. I didn't change what the reviewer was actually asking me to change (that part is just how the business works), so this story isn't about fixing a bad app. It's about not letting one early voice define the whole launch. Within a few weeks, the good reviews started showing up. As of May 19, 2026, my average sits at 4.7 stars.
€1,400 → 1,600+ users

€1,400 on ads got me 2 customers. Posting daily got me 1,600+

Early on, I tried Meta and Google ads. Spent €1,400. Got 2 paying customers. Stopped. Started posting on Threads every day. Six weeks later: 1,600+ iPhone users — for free.
In early 2026, I spent €1,400 on Facebook and Google ads, thinking that was how indie apps grew. The result: roughly 150 signups and only 2 paying customers. I stopped the ads entirely. Instead, I started posting on Threads every single day — what I was building, what was working, what wasn't, every signup number, every revenue figure, every bad review. Six weeks after I launched the iPhone app in April 2026, I had over 1,600 iPhone users. Total ad spend in that period: zero.
€14 → €940+

From €14 in my first month to €940+ a month after six

I knew growth takes time, so the €14 didn't scare me. Six months and a lot of work later, I'm past €940 a month — on track to close May above €1k.
My first month after launch — December 2025 — I made €14. Total. I knew growth takes time, so I wasn't panicked, but I also wasn't complacent. I kept posting, kept shipping, kept charging from day one (a lesson from my last failed project, where I never charged anyone). By mid-May 2026 I was past €940, on track to close the month over €1,000. Running costs are around €90 a month. Most of the revenue comes from one-time €89 lifetime purchases, with monthly subscriptions building steadily underneath. No investors, no loans, no ads. Just six months of shipping in public, every single day.

Posts that landed

A few moments when posting openly turned into real traction for me.

Threads February 2026
300K+ views

A short post showing the app — my colorful year-in-review grid in action.

Drove a wave of new signups the day it went viral.

Open post
Threads March 2026
266K+ views

"Apple rejected my app." The rejection turned into one of my most-shared posts.

Over 600 likes. Every time a post about the app goes viral, signups spike.

Open post
Threads April 20, 2026
1,000+ likes

"I quit my job to work on loggd.life full-time."

Over 500 comments. Posted April 20, 2026 — the day it became my full-time job.

Open post
Reddit April 2026
87K+ views

"I'm a dev who sucks at marketing. Here's everything I learned getting to 1,525 users in 2 months."

Top post on r/SaaS. 200+ upvotes, 200+ comments.

Open post
Reddit April 2026
46K+ views

"2 months in. 1,486 users. €320 total revenue. Nobody talks about this phase."

On r/SaaS. 160 upvotes, 250+ comments.

Open post

What the app looks like

Real photos on a real phone. Full-size versions are in the zip.

iOS app · 18s loop
Yearly habit grid on iOS — 320-day streak
Community leaderboard on iOS
Daily mood reflection on iOS

3 photos and 1 short video shown here. The download has 11 founder photos, 29 phone photos, and 4 short videos.

Quick facts

Name
loggd.life (also: Loggd)
What it is
A habit and life tracker
Works on
Web · iPhone · Android (mid-June 2026)
Started
November 2025
Website launched
December 10, 2025
iPhone app launched
April 1, 2026
Price
Free to use · Pro is €7/month, €48/year, or €89 once for lifetime access
Language
English
Made by
Me — Eusebiu Balan, working alone from Iași, Romania. No investors.
Privacy
I don't sell your data. I don't track you for ads. You can download or delete everything anytime.
Website
loggd.life
App Store
apps.apple.com/app/id6760266106
Email
eusebiu@loggd.life

The numbers

As of May 19, 2026. Updated each month.

4,100+
people use it
on web and mobile
1,600+
iPhone users
in the first 6 weeks
146,000+
habits checked off
across all users
4.7★
App Store rating
started at 1 star
paying customers
55
people use it every day
200+
new signups each day
40–50
tasks done
5,500+
focus sessions
2,792
hours tracked
2,800

Straight from my dashboards

— nothing to hide
Internal dashboard: 4,088 users, 55 paid, 194 active in last 24 hours, plus daily charts for new and active users over the last 30 days
Users dashboard — totals, new signups and daily active users over the last 30 days.
Internal dashboard: MRR €230, 55 paying subscribers, €940 this month, all-time revenue €1,867, with monthly bars from December 2025 to May 2026
Revenue dashboard — monthly revenue from December 2025 to May 2026.

Logos & colors

Logos, app icons, screenshots, brand colors.

Everything (.zip)
Please don't

Don't change the logo's color, rotate it, stretch it, or add effects. Use the dark logo on dark backgrounds, the light one on light backgrounds. That's it.

Logos

loggd.life icon mark
Icon mark
SVG PNG 512 PNG 1024 PNG 2048
loggd.life wordmark on light background
Wordmark · light
Download SVG
loggd.life wordmark on dark background
Wordmark · dark
Download SVG

Brand colors

Primary green
#22c55e
Emerald accent
#10b981
Light bg
#ffffff
Dark bg
#030712

About me

Eusebiu Balan, founder of loggd.life

Eusebiu Balan

Solo founder · Iași, Romania

I've been building loggd.life since November 2025 and posting about it daily since I launched. I haven't missed a single day on Threads, where I share everything: user numbers, money I make, mistakes, bad reviews. Before loggd.life I spent months on a different app I never charged anyone for, and it never launched. The lesson I took into loggd.life: charge from day one.

"I built loggd.life because Notion felt like a chore. I wanted something I'd open every day that shows me the shape of my year on one screen. I share everything as I build it — every number, every mistake. The people on Threads are the reason this app is still alive."
Email Threads — live build log Headshot ↓

Common questions

If you're an influencer, you can skip the last two — they're for journalists who want technical details.

Did you take investor money?
No. Zero investors, zero loans, zero grants. It's funded by me and by paying users.
Is the app making money?
Just about. In May 2026 I made over €940. It costs me around €90 a month to run. Most of that money comes from people who pay €89 once for lifetime access, so my steady monthly income (MRR) is around €230 and growing.
Tell me more about the failed ads.
In early 2026 I spent €1,400 on Facebook and Google ads. Result: about 150 new users and only 2 of them paid. I stopped the ads, started posting daily on Threads, and got 1,600+ iPhone users for free in 6 weeks.
How big is the team?
It's just me. I do everything: design, code, customer support, marketing.
What's coming next?
Android first — it's the most-requested thing by far. After that I work through a long list of features users have asked for. I'm planning to be heads-down on user-requested work through the end of 2026. The goal is a great app, so I take my time on the details.
How do you protect user data?
Your data belongs to you. I don't sell it. I don't share it with advertisers. You can download a copy or delete it all anytime, from inside the app.
Can I try the app before writing about it?
Two options: (1) hit "Try demo" on the homepage hero — it logs you into a read-only demo account, no signup needed. (2) For a real Pro test account, email me at eusebiu@loggd.life or message me on Threads (@eusebiu.ba) and I'll set one up.
What technology is it built with? (for journalists)
Web app: Laravel, Vue.js and Inertia. Mobile apps (iPhone + Android): Expo / React Native. Payments: Lemon Squeezy on web, RevenueCat on mobile.

Ready-made descriptions

Written in third person so you can paste them straight into your post or article.

Short — 1 sentence

loggd.life is a habit and life tracker that makes getting things done feel like a game — with points, levels, a leaderboard, and one colorful grid that fills up as you check things off.

Long — 1 paragraph

loggd.life is a habit and life tracker that turns your year into one colorful grid. Track your habits, tasks, goals and focus sessions in one place — and earn points, levels and badges as you go, so it feels less like work and more like a game. There's a community leaderboard, too. The app was built by Eusebiu Balan, one person working alone in Iași, Romania. He started in November 2025, launched the website in December, and the iPhone app in April 2026. The Android app is coming in June. It's free to use, with a Pro plan at €7 a month, €48 a year, or €89 once for lifetime access.

Want to write or talk about it?

Interviews, podcasts, free Pro codes, anything else — email me directly. I reply within 48 hours, usually the same day.

eusebiu@loggd.life Threads · live build log