Habit trackers. Productivity apps.
The single most saturated niche in software. Every dev's first app. A graveyard with a nice UI.
I built one anyway.
And here's the part that makes people laugh... I lead my marketing with habit tracking. The most crowded feature I have. Not the AI. Not the gamification. The one thing a thousand other apps already do.
Somehow it still makes money.
This is the messy, unsexy version of that. No $10k in 30 days. Just real numbers from a solo dev who is still figuring it out.
Who's writing this
Dad. Married. Solo full-stack dev.
Started building in November. Launched Loggd on December 10. Shipped the iOS app on April 1. Launched on Android on July 20.
Loggd is an all in one personal growth app. Habits, tasks, goals, focus timer, journal, notes, all connected with gamification and a GitHub style activity graph. Think contribution graph, except the green squares are your real life.
So it's a full system. A whole life OS if you want to be fancy about it.
But I don't lead with that. And that's kind of the whole point of this post.
Why I lead with the most saturated feature on purpose
"Another all in one life OS."
Say that to a stranger and watch their eyes glaze over. It means nothing. It sounds like every overbuilt productivity app they already abandoned.
"Habit tracker."
They get it instantly. Two words. Zero explanation needed.
So I lead with the saturated thing. The crowded thing. The thing I was told never to build. It gets people in the door. Then they open the app and find the tasks, the goals, the focus timer, the year grid lighting up, the XP, the levels.
The saturated feature is the hook. The full system is the reason they stay.
Everyone optimizes their pitch for how unique they are. I optimize mine for how fast someone understands it. Turns out "instantly understood" beats "technically impressive" almost every time.
The actual numbers, 8 months in
No screenshots of a hockey stick. Here's the real state of things:
- 6,012 registered users
- 100 to 200 daily active users
- 75 Pro subscribers
- around €250 MRR
- €3,525 total revenue since launch
That's it. That's the whole business, eight months in.
The part nobody posts: 4 flat months
Here's the curve everyone imagines. Smooth line, up and to the right.
Here's my actual curve.
For the first four months I was flat under €200 a month. December was €14. I genuinely thought I was wasting my nights.
Then two things happened:
I shipped the iOS app on April 1. And I added lifetime deals.
April cleared €522. May did over €1k. June did €1,133, my best month so far.
That's the story. Not a growth hack. Not a viral loop. Just shipping the thing people kept asking for, and giving them a way to pay once instead of forever.
If you're staring at a dead chart in month 2 or 3 right now... mine looked exactly like that. Don't quit yet.
Where the users actually come from
Threads. Over 70% of everyone.
Not clever marketing. I'm bad at marketing. I just show up every single day and I'm fully transparent. Real numbers. Real revenue. What worked. What flopped. The failures too, not just the wins.
People don't connect with the app. They connect with the person building it.
And the growth from it is never a smooth curve. One day 1 new user. Next day 2. Then a post hits and 90 people sign up overnight. Then back to 5. Silence, spike, silence.
The whole skill isn't writing the perfect post. It's showing up on the silent days and posting anyway.
The slow SEO play
The other lever is boring and slow, and I love it for that.
I build free micro tools tied to the app. A bucket list maker, a wheel of life, a social battery tracker, and dozens more. Over 60 now, growing every week.
Social traffic stops the second you stop posting. SEO traffic doesn't. One good tool ranks and quietly sends people every month while I sleep.
It's not big yet. But it compounds, and social media never does.
What I'd tell you if you're in a "dead" niche
Saturated niche. Most crowded feature up front. A dev who openly sucks at marketing.
And it's still working. Slowly, unevenly, but working.
So if someone told you your niche is too crowded to bother... maybe that's not actually the reason it's not working for you.
Saturated means proven demand. It means people already want this and already pay for it. Your job isn't to find an empty room. It's to be the person in the crowded room who's actually honest, actually shows up, and actually understood in two words.
That's the whole game. I'm eight months in and still learning it.
If you want to see what I'm building, it's Loggd. Habits, tasks, goals and focus, all in one graph.
