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Life & Goals

Core Values List: 100 Values, Then How to Cut to Five

Updated Aug 2026 9 min read

TL;DR. A core values list is only useful after you cut it. Below are 100 values grouped into five everyday families so you can browse instead of staring at an alphabetical wall. Then the part most articles skip: narrowing to five by forced comparison, testing each survivor against a recent decision where it cost you something, and using the final five to decide which habits and goals are worth tracking at all. This is a structured reflection exercise, not a personality test. It will not predict what you do on a bad Tuesday.

Search for a core values list and you get the same artefact over and over. Two hundred abstract nouns in alphabetical order, a PDF download, and the instruction to circle the ones that resonate.

Everything resonates. That is the whole problem.

Nobody reads the word integrity and thinks, not for me. A list like that is not a discovery tool, it is a vocabulary, and vocabularies are only useful once you start making sentences with them. So here is the list, organised so you can move through it quickly, and then the part that actually costs you something.

The list, grouped so you can use it

Read each family in one pass. Do not deliberate and do not rank yet. Mark anything that makes you pause for half a second, then keep moving. Fifteen to twenty marks in total is about right.

How you work. Achievement, ambition, competence, discipline, efficiency, excellence, focus, impact, initiative, mastery, ownership, persistence, pragmatism, precision, productivity, professionalism, resourcefulness, results, rigour, thoroughness.

How you treat people. Candour, compassion, empathy, fairness, forgiveness, generosity, gratitude, honesty, hospitality, humility, kindness, listening, loyalty, patience, reliability, respect, service, tolerance, trust, warmth.

What you build. Beauty, craft, creativity, curiosity, design, entrepreneurship, experimentation, imagination, innovation, invention, knowledge, learning, legacy, mentorship, originality, problem solving, scholarship, storytelling, teaching, usefulness.

How you live. Adventure, balance, calm, challenge, community, faith, family, freedom, friendship, fun, health, humour, independence, joy, presence, simplicity, solitude, spontaneity, travel, wonder.

What you protect. Autonomy, boundaries, dignity, environment, equality, fidelity, honour, integrity, justice, order, privacy, responsibility, safety, security, stability, stewardship, sustainability, tradition, truth, wellbeing.

Those five families are a browsing aid, not a taxonomy. They exist so your eye has somewhere to go. Nothing breaks if you decide that craft belongs under how you work rather than what you build.

Why the wall of words does nothing on its own

Recognition is cheap. Reading a pleasant word and agreeing with it costs nothing, so it tells you nothing. That is why people finish these exercises with twelve values and a vague warm feeling.

Comparison is where the information is. "Do I value honesty?" has one available answer. "Would I rather be trusted or be free?" has a real one, and it splits people.

That is the design principle behind the values quiz on this site. It never asks you to rate anything. It puts twenty forced choices in front of you, each one a head to head between two of the ten value families in Shalom Schwartz's model, with every family appearing in four of the pairs. You cannot score everything highly, because choosing one side always costs you the other. At the end it ranks your top five, plots all ten on a wheel, and flags it when two of your top three are values that commonly pull against each other, achievement sitting next to benevolence being the classic case.

Worth being precise about what it is not, because tools like this get oversold. It does not sort the hundred words above. It works from ten broad research families, so its output is a direction rather than a wording you can copy straight onto a wall. Use it to find the shape, then borrow the exact words from the list.

Cutting twenty down to five

The narrowing is the exercise. Everything before it is warm-up.

Step one: drop to ten by subtraction. Go through your marked words and ask, of any two, which one you would give up first. Not which one you like less. Which one you would surrender if someone made you. Subtraction is easier to answer honestly than selection, because you are not being asked to declare an identity.

Step two: run the pairs. Take your remaining ten, compare them two at a time, and keep a tally of the winners. It is slow and slightly annoying, which is the point. This is the same mechanic the quiz automates, and doing it by hand on your own wording tends to be more revealing than doing it on someone else's.

Step three: keep the top five, write them down somewhere permanent. Not a note you will lose. Somewhere you will see them in three months.

Avoid the temptation to rate everything from one to ten instead. Rating lets you give six things a nine, which returns you to the warm feeling and no decision rule.

The test that makes a value real

Here is the step almost nobody does, and it is the one that turns the list from a personality quiz into something you can use.

For each of your five, name one decision in the last two years where holding that value cost you something concrete. Money, time, a promotion, a friendship, an easier evening.

If you cannot produce an example within a minute, it is not yet a value. It is an aspiration wearing a value's clothes.

Value What it cost me recently Verdict
Independence Turned down a full-time offer with better money to keep contract work and my evenings Real
Craft Rewrote a feature nobody complained about, twice, on my own time Real
Health Nothing I can point to. It gets sacrificed first when a deadline appears Aspirational

That third row is mine and I have written it honestly, because a values list that contains no uncomfortable rows is a list of things you would like to be praised for. Aspirations are allowed. They just need a different label, and a different plan, because closing that gap is a project rather than a description.

Where the five touch your week

This is the payoff, and it is the reason a values exercise belongs next to a habit tracker rather than in a journal you close.

For each surviving value, write one recurring commitment and one thing that commitment displaces. Both halves matter. A commitment with nothing displaced is a wish, because your week is already full.

Value Weekly commitment What it displaces
Craft One two-hour block for the unglamorous refactor One evening of shipping features
Family Phone in a drawer from pickup until bedtime Evening notifications
Learning Thirty pages of something outside my field Half of my usual scrolling

Then track those three, and only those three, for a month.

The reason to be this stingy is in the data I keep publishing about my own users. Across the 7,800 tracked habits in habits people quit fastest, about 45% were never checked off even once. People do not abandon habits because they are lazy. They abandon habits they picked because the habit sounded like something a good person would do, with nothing underneath it. A habit that traces back to a value you can defend in a real decision has a reason to survive a bad week. A habit that traces back to a Sunday evening mood does not.

If you want a structured way to see which existing habits are pulling in which direction, the habit scorecard exercise does exactly that, and I wrote up the method in the habit scorecard walkthrough.

What this exercise cannot do

Values work is a reflection exercise. It is not psychometrics and it does not predict behaviour.

Three honest limits.

Your answers move with your week. Take the same quiz on a calm Sunday and after a bad Wednesday and the order will shift. Take it twice a month apart, keep the overlap, ignore the rest.

Naming a value does not install it. Writing down discipline has never once made anyone disciplined. The list tells you which fights are worth having, not that you will win them.

Research frameworks were built for populations, not for you. Schwartz's model has been tested across a large number of countries and it is a genuinely useful map of how values sit relative to one another. That is not the same as a twenty-question web quiz telling you who you are. Anyone selling the second thing on the strength of the first is overreaching, and I would rather say so on my own tool page than have you find out later.

When to do it again

Once a year is plenty, plus any time something large changes. A birth, a diagnosis, a move, the end of something.

The natural home for it is a wider annual review, where values sit alongside the boring facts about where your time and money actually went. That combination is the whole life audit, and the two-hour version is written up in how to do a life audit. If you want the lighter version first, scoring your satisfaction across eight areas takes ten minutes and is covered in the wheel of life assessment.

A hundred words, cut to twenty, cut to five, each one attached to a decision that already cost you something, each one attached to something in your week.

That is the whole method. The list at the top is the easy part.


Last updated: November 2026.

Written by Eusebiu, the solo founder building Loggd in public. I build it in the evenings around contract work and a small daughter, which is itself the result of a values decision I have to keep re-making every few months. I share what the aggregate data keeps showing on Threads.

Make the five visible. Loggd turns each value into habits and goals you can actually see, with a forgiving contribution grid instead of a streak counter that punishes one bad week. Start free.

Frequently Asked Questions

What are core values?

Core values are the small number of principles you actually trade other things away for. That last part is what separates a value from a preference. Almost everyone would say they value honesty, health and family, because those words are pleasant and free to claim. A core value is one you can point to in a real decision: the job you turned down, the money you did not take, the evening you protected when it would have been easier not to. If a word has never cost you anything, it is an aspiration. Aspirations are fine, they are just a different category, and mixing the two is why most values exercises produce a list nobody uses again.

How many core values should you have?

Five is the usual answer and it is a good one, for a boring reason: a filter with ten criteria is not a filter. The point of naming values is to make decisions faster, and a list long enough to justify any choice makes decisions slower. Three is also defensible. Anything past six and you have written a description of a pleasant person rather than a decision tool. If you cannot bear to cut, keep the longer list privately and pick the five you would defend under pressure.

What is the difference between a value and a goal?

A goal has an end state and a date. A value has neither: it is a direction you can move in for the rest of your life without ever arriving. "Run a half marathon in April" is a goal. "Health" is a value, and it is the reason that particular goal is on the list rather than some other one. This matters practically because values are what you fall back on when the goal turns out to be wrong. If the race gets cancelled and you feel nothing, the goal was never attached to anything.

Can core values change over time?

Yes, and mostly they change in emphasis rather than content. The same words often stay on the list for a decade while their order gets rearranged by circumstance: a new child, an illness, a job that stopped being interesting, a move to a different country. Redo the exercise once a year, or after anything large, and expect three or four of the five to survive. If all five change at once, the first list was probably describing who you wanted to appear to be.

Is a core values quiz accurate?

Not in the sense that word usually implies. A short web quiz is a structured reflection, not a psychometric instrument, and it should not be described as one. The research frameworks it borrows from were built to compare large populations, not to tell one person who they are. What a forced-choice quiz genuinely does well is stop you scoring everything highly, because every pick costs you the alternative. Treat the output as a conversation starter you then verify against real decisions you have already made.

How do I actually use my core values day to day?

Attach each one to something that appears in your week. One recurring commitment per value, plus one thing that commitment displaces, is enough. A value that never touches your calendar, your budget or your inbox is decoration: it feels good to have named it and it changes nothing. The test in a month is simple. Look at where your time actually went and see whether a stranger could infer your five values from the record alone.
core values self-reflection life planning

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Eusebiu Balan, founder of Loggd

Eusebiu Balan

Founder, Loggd

Solo founder of Loggd, a habit and life tracking SaaS. Senior developer. Building publicly on Threads, where I share what I track and what I'm learning from my own data.

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